Trade fair as a recipe for success: How ATESTEO uses trade fairs in the automotive sector as a communication platform.

In the age of digital communication, of web & app, where information about companies and products is often only a click away, are trade fairs still up to date? Are the effort and costs in terms of the results worthwhile? ATESTEO has a clear answer: yes! At the leading specialist for Drivetrain Testing, the presence at important trade fairs in the automotive sector is an integral part of the company’s annual plan.

From spring to winter ATESTEO is represented at the relevant trade fairs and congresses for Drivetrain Testing. And this is no coincidence. Because nowadays trade fairs are the places where the current topics of the market take place. Whether e-mobility, autonomous driving or emission reduction – here ATESTEO can present its innovations, products and services and gives the industry and its customers an overview of the implementation of current and future topics. Here the company receives important feedback on developments and ideas in direct contact with customers, interested parties and knowledge carriers in the industry. And, of course, it is also the new opportunities and possibilities that arise from local encounters. In joint discussions with other experts, new development trends can be identified, industry situations reviewed and new markets discovered. All these reasons make the participation in trade fairs for ATESTEO an indispensable part of the development of new testing services and products.

Conversations, new contacts and knowledge exchange are important goals and results for ATESTEO in participating at the fair.

Automotive Testing Expo Europe: Here is the who’s who of the industry

ATESTEO recently experienced just how valuable a trade fair participation is at the “Automotive Testing Expo 2018” in Stuttgart. From June 5th to 7th, 2018, the Drivetrain Testing market leader was represented at the fair with its areas of e-mobility testing, environmental simulation, NVH testing and testing equipment. Of the approximately 9,000 visitors, many interesting contacts came to the ATESTEO booth to inform themselves about the latest technologies and services of the leading specialist for Drivetrain Testing. The response and feedback to the new NVH test benches and the commitment to e-mobility were not only very positive, but also very helpful for the company in assessing the market relevance and future viability of its own ideas and technologies. The opportunities for networking were also great and ATESTEO used them to make new contacts and exchange knowledge.

Dritev 2018: Drive experts among themselves

ATESTEO was also able to welcome many trade visitors, interested parties and long-standing customers at the international congress Dritev, which many may still remember as a VDI conference, from 27th to 28th June 2018. Especially system and component suppliers, automobile manufacturers, plant and machine builders as well as engineering service providers informed themselves about the services and innovations of ATESTEO. At the core was the electrification of the powertrain – a topic in which ATESTEO already comprehensively supports its customers in Drivetrain Testing. In addition to the presentation of the company’s services and products, many intensive and informative discussions with the trade visitors also helped the specialist for automotive testing in its planning and development. Many experts complained about a general lack of test bench capacities. A topic that ATESTEO takes into account with its permanent development of new test benches, such as the recently introduced modern NVH test benches and the new, modular test bench units for environmental simulation. This feedback from the market and the discussion among experts is exactly what makes the participation in trade fairs for ATESTEO so valuable.

The ATESTEO fair booth at the International Congress Dritev

Trade fair presence throughout the year

In the second half of the year ATESTEO will again be present at many important trade fairs. In addition to the “5th International Conference: Emission Reduction and Emission Sensors” in Stuttgart in July 2018, it is above all the foreign trade fairs that are of interest to ATESTEO as a globally operating company. The aim here is to cover the typical market needs of the country, to understand the customer and to provide suitable offers for the local market. A challenge that ATESTEO will meet this autumn both in Shanghai at the “Automotive Testing Expo CHINA 2018” and at the “Automotive Testing Expo North America 2018” in the USA with a lot of know-how, expertise and innovative strength.

The influence of precision on the result of an efficiency measurement depends on the accuracy of the measurement technology; on particular, on that of the torque measurement technology. Especially modern drive systems for electric vehicles with efficiencies of in part over 99% require highly precise measurement systems to achieve interpretable conclusions about the results of the measurements. The torque measurement technology from ATESTEO provides accuracies under 0.05% (with regard to the full scale value). The error of the efficiency Dh/h can be significantly improved by this system.

Through its two real measurement ranges, the use of multi-range measurement systems, such as the ATESTEO double telemetry torque sensor, has the advantage, when the measurement ranges are carefully selected, of being able to forego modifications of the measurement technology during a series of measurements.

“We are there in the world where our customers’ transmission development takes place. The logical consequence for us is also a strong trade fair presence in these countries and markets. The trade fairs and congresses are important environments for us to constantly review our work and plans in the direction of the automotive industry or market and, if necessary, adapt them to new requirements or developments”.

Martin Börner, Head of Marketing & Communication at ATESTEO

In addition to the testing trade fairs, ATESTEO is also represented at the most important HR and recruiting fairs. Especially in the field of automotive testing, where a great deal of technical knowledge and permanent further development is required, it is particularly important to get new experts and thus new knowledge on board at an early stage.

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